On September 17, 2004, the Board issued Formal Ethics
Opinion 2004- F- 149 which provides guidance regarding what general types of
claims or representations as included within attorney advertising are
considered false and misleading in violation of RPC 7.1. Before issuing the
actual opinion, the Board previously circulated two discussion drafts of the
proposed opinion to all active attorneys in Tennessee since the fall of 2003 in
prior editions of this publication, and received many helpful comments.